IDEO
Location: Palo Alto, CA
Founder: Dave Kelley
Teamwork: Everyone is equal. Phsycologists, Linguists, Designers, and Biologists work side by side as one team.
Tactics: The team immerses themselves in the problem at hand.
Rules: Stay Focused, Encourage Wild Ideas, Be Visual, Defer Judgement, Build on Ideas of Others.
Motto: Fail Often to Succeed Sooner
Tuesday, September 7, 2010
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